At Liaison, we’ve helped higher ed institutions build better, more diverse classes for three decades. You may recognize us as the company behind the Centralized Application Service (CAS), Enrollment Marketing services and platform (EMP), SlideRoom, Time2Track, TargetX (CRM) and Othot.
Everything we do is focused on taking that proven success and expanding its scope and scale. Over 31,000 programs on more than 1,000 campuses see us as a forward-thinking partner integral to meeting their total enrollment goals — and we’re building the data- and mission-driven team that will reinforce our role for decades to come.
Job Summary:
We are seeking an experienced and dynamic VP of Enrollment Marketing Strategy to lead our client facing strategy. In this pivotal role, you will play a multifaceted part in shaping and executing comprehensive enrollment marketing strategies for higher education clients. The ideal candidate possesses a deep understanding of the enrollment landscape, a strategic mindset, and a proven track record of delivering impactful marketing solutions.
Key Responsibilities:
Client Collaboration:
- Cultivate strong partnerships with higher education institutions, understanding their enrollment goals, challenges, and unique value propositions.
- Lead collaborative efforts to develop tailored and innovative enrollment marketing strategies.
Data-Driven Insights:
- Utilize advanced data analytics to identify trends, opportunities, and areas for improvement in enrollment marketing efforts.
- Translate sophisticated data insights into actionable strategies for optimizing recruitment and retention.
Multi-Channel Marketing:
- Develop and spearhead multi-channel marketing campaigns, including digital, social, email, and traditional channels.
- Ensure alignment of marketing strategies with overall institutional branding and messaging.
Campaign Development and Execution:
- Lead the end-to-end development and execution of high-impact enrollment marketing campaigns.
- Collaborate closely with cross-functional teams to ensure seamless implementation and delivery of marketing initiatives.
Market Research:
- Stay at the forefront of industry trends, competitive landscapes, and emerging technologies in enrollment marketing.
- Conduct in-depth market research to inform strategy development and campaign optimization.
Managerial Duties:
- Provide strategic leadership and mentorship to a team of marketing professionals.
- Oversee and guide the execution of enrollment marketing campaigns, ensuring high performance and professional growth.
- Oversee the Search team, providing clear direction and guidance, fostering a collaborative and innovative work environment.
- Set team goals and expectations, ensuring alignment with overall company objectives.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is a plus.
- Minimum of 8 years of progressive experience in enrollment marketing within the higher education sector.
- Proven track record of successfully developing and implementing strategic enrollment marketing initiatives.
- Deep understanding of the higher education enrollment landscape, trends, and challenges.
- Familiarity with best practices and innovative approaches in enrollment marketing.
- Proficient in utilizing advanced data analytics to derive insights and drive decision-making in enrollment marketing.
- Demonstrated experience in developing and executing multi-channel marketing campaigns, including digital, social, email, and traditional channels.
- Strong interpersonal skills with the ability to cultivate and maintain strong partnerships with higher education institutions.
- Experience collaborating with clients to understand enrollment goals and challenges.
- Proven ability to think strategically and translate strategic goals into actionable marketing plans.
- Experience providing strategic leadership and mentorship to a team of marketing professionals.
- Proven ability to oversee and guide the execution of enrollment marketing campaigns, ensuring high performance and professional growth within the team.
- Demonstrated capability to stay informed about industry trends, competitive landscapes, and emerging technologies in enrollment marketing.
- Experience conducting in-depth market research to inform strategy development and campaign optimization.
- Excellent written and verbal communication skills.
- Ability to communicate complex marketing strategies and data insights effectively to both internal teams and clients.
- Ability to adapt to a fast-paced and evolving environment.
- A willingness to embrace innovation and incorporate new ideas into enrollment marketing strategies.
- Proven ability to drive measurable results in enrollment marketing, including improved recruitment and retention outcomes.
